Our approach to interior design is using a combination of focus and downplay. Each area of a room deserves its own level of attention. So we provide emphasis on the areas we wish to draw attention to, creating focal points with the use of furniture, backgrounds and color.
There are areas of a room we might also wish to downplay, and to identify these we must first assess the state of the natural room. If, for example the room is open with a sprawling monumental fireplace, or there are huge French door leading on to a beautiful veranda overlooking the ocean where the Sun meets the horizon at dusk – these are features that you would want to draw attention to. We earmark these features or areas as the dominant levels of emphasis, and use subtlety in our approach to the other areas of the room in order to further accentuate the already eye-catching dominant level.
We adopt simple, neutral colors and furnishings elsewhere, keeping the floor, walls and ceilings from providing a distraction, thereby leading the eye of the occupant to the selected feature. Too many items or features vying for the eye’s attention can be disorienting, confusing and also quite disturbing.
A purposeful design practice producing work allied with the concepts of reductivism and beautility. Projects are functional and considered, delivering dynamic and clever solutions with a focus on the organization of space.
Fatima employs a strong functional focus and the needs of her clients are heavily embedded in the outcomes. She spent many years as a part of the art community, both as a creative and a lover of the arts. Her eye for design led her to the University of Mazandaran (Mazandaran, Iran). Since graduating with her Bachelor’s degree in Architecture she sees floorplans as an open canvas. She loves to create beautiful and functional spaces and strives to create a great customer experience along the way. With experience with hospitality, residential complexes, healthcare, and education, Fatima looks forward to growing even more within the industry.
She has over 10 years of experience in architecture and interior design as a practitioner. In those years, she has completed projects that are sensitive to the specific circumstance of the site while skillfully and imaginatively resolving complex program issues.
Fatima received her Master of Architecture from Iran University of Science and Technology (Tehran, Iran) and pursued architecture because she has always enjoyed the dichotomy between form and function and the unique challenges that demands embracing new technology to help her better understand how it could positively impact the design team and clients. She also loves the art of calligraphy, graphics design and creating website and application user interfaces.